Czech bank pulls advertising from disinformation websites, costing them revenue
The Česká spořitelna bank has pulled its advertising from the disinformation websites that have been regularly leading their readers astray or very frequently distorting the information they report. Those news servers have now lost that advertising revenue.
The bank is following the example of the James Cook Languages school, which was the first to decide to pull its advertising from the Czech-language sites in May. "We have existed for our clients for almost 200 years, and we have always been a reliable advisor to them in the area of finance. We also believe it is our responsibility to society to look beyond the limits of the banking world, and that we can serve people as a compass that will safely guide them through the sea of media information. That is why it is unacceptable for us to support these sources of information that is not just unsubstantiated, but sometimes even intentionally deceptive. For this reason, our advertising will not appear on disinformation websites. However, we do not deny anybody else's right to access information from the sources they consider appropriate. We appreciate the fact that the European Values think-tank is dedicating its attention to this area and has publicized this problem," said Kristýna Havligerová, press spokesperson for Česká spořitelná.
According to a survey published by the European Values (Evropské hodnoty) think-tank, from 18-23 June 2016 the advertisemnts of 75 firms appeared on disinformation websites in the Czech Republic. They included big, well-known firms such as Amazon, Hyundai, Mitsubishi, Nestlé, Seznam.cz and Škoda.
The complete list of the advertisements is included in the think-tank's analysis of advertising on disinformation websites. An advertisement for Česká spořitelna, according to that analysis, appeared during June on seven disinformation websites such as AC24, Czech Free Press and "Patriotic News" (Vlastenecké noviny).
"Frequently a given company is unaware it even made the move to advertise on such a website. If a Czech company advertises on these websites, it is de facto directly financing their activities, which include the systematic production of conspiracy theories and disinformation. This phenomenon then poisons and pollutes the public space and damages opportunities for a decent public debate based on facts," said Jakub Janda, deputy director of European Values.
- Analysis: Czech media spread Islamophobic disinformation about court-ordered removal of Virgin Mary statue in France
- Commentary: How to produce disinformation in the Czech media
- Czech activist accuses two media outlets of producing disinformation and lies
- Pro-Kremlin fakery and manipulation: What to make of Russian claims of Ukraine's alleged "genocide", Fascism and Nazism?
- Czech Internet association finally blocks servers spreading disinformation about COVID-19, refugees and Roma - their pro-Kremlin disinformation was a step too far
- Disinformation website starved of revenue as Czech advertisers keep their distance
- Facebook users including Romani community in Czech Republic falling for Canadian HOAX about alleged arrest of pharma exec
- Czech DISINFORMATION: Alleged "Nurse from a Brno ICU" railing against vaccination, Petra Fajmonová Rédová, is not employed by any hospital in Brno
- The other Czech pandemic: Disinformation about anti-COVID vaccination. Romea.cz refutes the most frequent hoaxes and manipulations
- Czech racists hated Vodafone Christmas ad featuring non-white children, the company objects to their online comments
- Czech Health Ministry to refute disinformation about the COVID-19 pandemic next year
- Volkswagen apologizes for racist advertisement, claiming it was "unintentional"
- Disinformation about COVID-19 in Czech first spread from Russian server, according to new analysis
- Czech journalists find the man behind the Aeronet disinformation server
- Czech Government Agency for Social Inclusion objects to disinformation published about its proposals for infamous housing estate