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Czech Human Rights Minister says he will shop at Lidl after racists criticize its use of a black model

5.1.2017 8:45
The Lidl flier that sparked racist reactions online in 2017. (PHOTO:  Lidl)
The Lidl flier that sparked racist reactions online in 2017. (PHOTO: Lidl)

Czech Human Rights Minister Jan Chvojka has expressed support through his Facebook profile for the Lidl chain of stores after a wave of hateful, racist reactions arose online in response to Lidl's use of a black male model to advertise their sports clothing collection. "I have decided to buy some new sports clothes at Lidl Czech Republic. Normally I don't follow flier events, but this time the advertisement rather caught my attention. :-) If I practice, maybe I'll run like Usain Bolt someday," the minister posted to his profile.

The chain has made it very clear to the "haters" writing to them through online social media that their racism has no chance of success. Many other people have posted online in support of the business.

bau, translated by Gwendolyn Albert
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Jan Chvojka, Podpora, Racism, Xenophobia



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