romea - logo
June 27, 2017
romano vodi - předplatné
Loading
extended search

Firms support much-criticized Lidl chain with funny campaigns against racism in the Czech Republic

6.1.2017 8:56
The Alza retailer has expressed support for the Lidl chain's decision to use a black model in its advertising by launching a humorous campaign against racists. (PHOTO:  www.facebook.com)
The Alza retailer has expressed support for the Lidl chain's decision to use a black model in its advertising by launching a humorous campaign against racists. (PHOTO: www.facebook.com)

Apparently few people in 21st-century Czech Republic anticipated what might happen when a chain store used a photograph of a black model in an advertising leaflet. Discussions have been unleased online in which the racist portion of Czech society's "decent consumer patriots" found it necessary to soothe their nerves, so irritated by looking at a dark-skinned model in a Czech (!) flier, by sending to the Lidl chain many calls for a boycott, insults, and vulgarities.

The chain, however, has made it clear that racism and xenophobia have no place among the goods that people should stand up for. Now other firms, both domestic and international, have supported Lidl in its response to the racists by launching their own funny marketing campaigns about the issue, including Alza (the biggest Czech retailer of electronics and computers), the Rossmann chain of drugsores, the Connect IT brand of electronics, and Jägermeister.

The administrators of the Facebook page of the popular Czech Television series Trpaslík (The Dwarf), which is currently broadcast on ČT 1, have also posted content making fun of the racists. Hateful, vulgar commentaries have been gradually, randomly appearing on the Facebook page of the Lidl chain in discussions under other posts there, such as: "What kind of a darky do you have on that flier, you cunts? We're Czechs and we can't even stand the smell of darkies. I'll never shop with you again. Goodbye."

The posts have sparked a strong wave of disagreement from the chain's other customers, and the charge has been led by the Lidl management themselves. "Hello, we are living in Europe, in the 21st century, where different races coexist together. Because you will find Lidl all over Europe, we don't even see these differences. The more of the world you know, the greater your tolerance for others. That is why our models come from every corner of the globe," Lidl's PR department in the Czech Republic has responded to the racist commentaries.

The same answer was used to respond to this hatred and racism by the PR department of the Slovak branch of Lidl. The Jägermeister company is also clear on the issue, issuing an advertisement in Czech that reads "We use black models too" with the additional commentary "Color doesn't matter to us".


 

voj, translated by Gwendolyn Albert
Views: 746x

Don't miss:

Related articles:

Tags:  

Kampaň, Racism, Xenophobia, Aktuality



HEADLINE NEWS

--ilustrační foto--

Slovak President Kiska: Let's stop speaking of the "Romani problem" and use Romani potential

18.6.2017 13:02
According to video footage released by his office, Slovak President Andrej Kiska presented his "Report on the State of the Republic" to the National Assembly on 14 June, assessing the state of the Slovak economy as positive and saying there is potential for Slovakia to further develop even as he criticized the state's inability to resolve its most burning issues, which causes growing mistrust among the citizenry in state institutions and representatives. The report, among other things, touches on the growth of extremist sentiment in society and the situation of Romani people in Slovakia.
 full story

--ilustrační foto--

Together We Can: Staffer of youth drop-in center says differences between Czech and Romani youth are minimal

18.6.2017 10:02
News server Romea.cz has been regularly publishing interviews this year with people who are involved in interesting work that aids inter-ethnic coexistence in the Czech Republic. Beginning in May, interviewer Dana Moree also began asking her interviewees questions about certain terms being used here with contested meanings - words like "Czech", "gadjo", "Roma", etc.
 full story

--ilustrační foto--

Commentary: The value of life in Central Europe depends on skin color

17.6.2017 11:12
The feeling that anything at all can be done to Romani people with impunity has long been sustained in the Czech Republic, Slovakia, and other countries of our region by the approach taken by state bodies and institutions. The recent news from Zborov is not the first time that Slovak Police officers have raided a Romani settlement and committed groundless violence there, but this time there is evidence of their behavior in the form of video footage.
 full story

Discussion:

Každý diskutující musí dodržovat PRAVIDLA DISKUZE SERVERU Romea.cz. Moderátoři serveru Romea.cz si vyhrazují právo bez předchozího upozornění skrýt nevhodné příspěvky z diskuse na Romea.cz. Ty pak budou viditelné jen pro vás a vaše přátele na Facebooku. Při opakovaném porušení pravidel mohou moderátoři zablokovat zobrazování vašich příspěvků v diskusích na Romea.cz ostatním uživatelům.

More articles from category







..
romea - logo