romea - logo
December 13, 2017
Zprávy e-mailem - Nemáte čas číst naše zprávy každý den? Nechte si posílat souhrn toho nejdůležitějšího tak často, jak  chcete Vy.
Loading
extended search

Firms support much-criticized Lidl chain with funny campaigns against racism in the Czech Republic

6.1.2017 8:56
The Alza retailer has expressed support for the Lidl chain's decision to use a black model in its advertising by launching a humorous campaign against racists. (PHOTO:  www.facebook.com)
The Alza retailer has expressed support for the Lidl chain's decision to use a black model in its advertising by launching a humorous campaign against racists. (PHOTO: www.facebook.com)

Apparently few people in 21st-century Czech Republic anticipated what might happen when a chain store used a photograph of a black model in an advertising leaflet. Discussions have been unleased online in which the racist portion of Czech society's "decent consumer patriots" found it necessary to soothe their nerves, so irritated by looking at a dark-skinned model in a Czech (!) flier, by sending to the Lidl chain many calls for a boycott, insults, and vulgarities.

The chain, however, has made it clear that racism and xenophobia have no place among the goods that people should stand up for. Now other firms, both domestic and international, have supported Lidl in its response to the racists by launching their own funny marketing campaigns about the issue, including Alza (the biggest Czech retailer of electronics and computers), the Rossmann chain of drugsores, the Connect IT brand of electronics, and Jägermeister.

The administrators of the Facebook page of the popular Czech Television series Trpaslík (The Dwarf), which is currently broadcast on ČT 1, have also posted content making fun of the racists. Hateful, vulgar commentaries have been gradually, randomly appearing on the Facebook page of the Lidl chain in discussions under other posts there, such as: "What kind of a darky do you have on that flier, you cunts? We're Czechs and we can't even stand the smell of darkies. I'll never shop with you again. Goodbye."

The posts have sparked a strong wave of disagreement from the chain's other customers, and the charge has been led by the Lidl management themselves. "Hello, we are living in Europe, in the 21st century, where different races coexist together. Because you will find Lidl all over Europe, we don't even see these differences. The more of the world you know, the greater your tolerance for others. That is why our models come from every corner of the globe," Lidl's PR department in the Czech Republic has responded to the racist commentaries.

The same answer was used to respond to this hatred and racism by the PR department of the Slovak branch of Lidl. The Jägermeister company is also clear on the issue, issuing an advertisement in Czech that reads "We use black models too" with the additional commentary "Color doesn't matter to us".


 

voj, translated by Gwendolyn Albert
Views: 814x

Don't miss:

Related articles:

Tags:  

Kampaň, Racism, Xenophobia, Aktuality



HEADLINE NEWS

--ilustrační foto--

Czech legislators attack state's buyout of pig farm on Roma genocide site

7.12.2017 14:33
The chair of the Communist Party of Bohemia and Moravia (KSČM), Vojtěch Filip, and the chair of the "Freedom and Direct Democracy" party (SPD), Tomio Okamura, have questioned whether the state should buy the pig farm in Lety u Písku that stands on the site of a former concentration camp for Romani people during discussion in the lower house on 5 December. The state has concluded a purchase contract with the owner of the farm.
 full story

--ilustrační foto--

YouTube wants to combat disinformation and hatred, hiring thousands to remove harmful content

7.12.2017 6:56
The Alphabet company, which owns the Google search engine and through it the YouTube internet portal for sharing videos, is hiring more staffers. They will be tasked with inspecting and removing videos with extremist, violent content.
 full story

--ilustrační foto--

Czech town to discuss controversial proposal tomorrow to declare its entire territory "socially undesirable"

6.12.2017 13:34
As of this year, municipalities in the Czech Republic are able to declare so-called "areas with increased incidence of socially undesirable phenomena" on their territories and to ban housing benefits from being disbursed to persons residing in those locations. At its August session, the Kladno City Council unanimously approved declaring almost all of its territory as such an area.
 full story

Discussion:

Každý diskutující musí dodržovat PRAVIDLA DISKUZE SERVERU Romea.cz. Moderátoři serveru Romea.cz si vyhrazují právo bez předchozího upozornění skrýt nevhodné příspěvky z diskuse na Romea.cz. Ty pak budou viditelné jen pro vás a vaše přátele na Facebooku. Při opakovaném porušení pravidel mohou moderátoři zablokovat zobrazování vašich příspěvků v diskusích na Romea.cz ostatním uživatelům.

More articles from category







..
romea - logo